A UX designer & leader in the field , Lee is driven by Human-Centered-Design principles. Aligning User goals with business goals which are within technical boundaries– this has been the approach consistent throughout his career in design. Even though the Financial Tech sector had been the focus the past 5 years, Lee had worked in e-commerce, retail B2C, corporate, B2B, government, 3D printing, and bio-science sectors in the 25+ years of dedication to design.

In recent times, coaching & leadership roles he’d served to communities of Design managers had taught him the impact of sharing best practices & lifting his colleagues to next level. At the same time, Lee’s experience in business had helped greatly in translating UX to business colleagues to bridge the gap where to optimize UX in corporate environments. He said “UX should play a key role in facilitating key business decisions in product visioning & service road-mapping.”

Active in one of UX’s pivotal movement of Design Ops, Lee is tirelessly seeking & improving the framework in mobilizing talents, processes, UX culture for companies to adopt.